Name: Chocolate Wars: The 150-Year Rivalry Between the World's Greatest Chocolate Makers, Paperback/Deborah Cadbury
Brand: PublicAffairs
Price: 85.00 RON
Availability: InStock

Descriere & specificații

In the early nineteenth century the major English chocolate firms--Fry, Rowntree, and Cadbury--were all Quaker family enterprises that aimed to do well by doing good. The English chocolatiers introduced the world's first chocolate bar and ever fancier chocolate temptations--while also writing groundbreaking papers on poverty, publishing authoritative studies of the Bible, and campaigning against human rights abuses. Chocolate was always a global business, and in the global competitors, especially the Swiss and the Americans Hershey and Mars, the Quaker capitalists met their match. The ensuing chocolate wars would culminate in a multi-billion-dollar showdown pitting Quaker tradition against the cutthroat tactics of a corporate behemoth. Featuring a cast of savvy entrepreneurs, brilliant eccentrics, and resourceful visionaries, Chocolate Wars is a delicious history of the fierce, 150-year business rivalry for one of the world's most coveted markets. About the Author: Deborah Cadbury is a writer, award-winning documentary producer for the BBC, the author of seven books, and a relative of the famous Quaker family that gave their name to one of the world's most famous brands of chocolate.